Summary & History:
OddCake, LLC. (2009-2015)
was a party production company based out of Philadelphia, PA, and started in 2009 after Dan Randa (otherwise known by his promo name, Dan Ran) finished his education at Drexel University. The epitome of an unconventional business in an unconventional industry, OddCake attempted (with a large degree of success) to merge an art and interior design collective, a DJ collective, a burning man collective, a group of event planners, company interns, and a post college circle of friends and promoters, all under one banner, in a uniform and cohesive production supercrew branded as The OddCake Party Crew.
Contrary to having the term “Party Crew” by the time “Oddcake” was officially drafted and on paper, the crew was by no means focused on partying themselves, but much more interested in dripping blood, sweat, and tears to propel the Oddcake brand name up to being synonymous with one of the Northeastern regions secretly elaborate, radically inclusive, unconditionally loving, and intelligently interactive party experiences.
The Oddcake Crew was purpose driven with their target demographic being those carrying a specific “enlightened” mindset, or a potentially convert-able mindset. This mindset shared the sentiment that “partying” was a conscious exercise in the love of and celebration of, others, of self, and of personal growth and success”. This gave OddCake, (in the realm of east-coast nightlife party production companies) a brand association that was atypical. It conflicted with the youth oriented production company mind-set that was more aligned with the use of recreational partying as a crutch, and means to escape unfaceable truths or realities about self.
When designing & Marketing the OddCake mentality and it’s message, Dan had to acknowledge and assert a few truths:
- Those who party with the intention of escaping harsh realities about their own life, eventually get older.
- When partygoers age and are forced to grow up, facing the above realities, they immediately and subconsciously start associating “partying” with their youth, as well as bad personal decisions and a hinderance towards personal growth; thus, they move to cut partying (or in our terms, “Celebrating”) out from their life entirely. In short, they grow out of it.
If Oddcake were to shape their image and brand their parties as just another means for college students to “get F’d Up and escape reality”, it would be a decision that would attract a larger and more youthful audience, crowd, or “market share”. However, Dan deduced, that that would also be a decision prone to backfire, as the primary focus would be a demographic that had “Short-term retention and limited loyalty” ingrained in their DNA roadmap. Thus, not only did the business side of, but also the sentimentalist side of Dan, decided to first instill within, and then externally implement and market the message of OddCake: a light-hearted and unobtrusive, yet deeply insightful, all-encompassing, highly fulfilling, and love embracing, lifestyle choice.
What were results of this non-standard marketing message? Externally, attendee numbers increased, retention became stronger, and the volunteers became more interested, and OddCake caught the public among newspapers and journalists. Internally, the participants grew, the DJ’s became more refined, the artwork became more elaborate, leadership strengthened (bringing relief to Dans outstandingly heavy workload) and roles grew bigger. Furthermore, the events, parties, and lifestyle experience as a whole got better, much better. The OddCake Lifestyle Experience easily ousted the party memories that OddCakers had from their college years, and the local acclaim OddCake was getting from Philadelphia partygoers was sensational.
For our Parties… the generated energy and vibe was top-notch loving and friendly. The atmosphere was filled with people of a diverse age demographic, ranging from the ages of 21 to 60, who shared positive outlooks, expressed love and warmth, shared common interests, goals and consiousness, consequently, creating a communal atmosphere that was synonymous with a family Thanksgiving on steroids. If you didn’t know someone at an OddCake event, well, Cakers made sure it felt like you did. After all, we wanted to welcome you into our life!
Dan Ran & the OddCake Crew planned, produced and marketed (many being word of mouth promotion only) over 118 of some of the best, most lively, thrilling, and exciting parties ever created by a company or organization of their size. Focusing on the overall environment, atmosphere, friendliness, radical inclusion, and of course, their very skilled and killer lineup of Resident DJ’s and local talent, OddCake, LLC. and the OddCake Crew came out of Philadelphia night-lifes left field, and consistently crushed it out of the ballpark for six strait years.
For more info/photos on OddCake you can check the main Nerd-Tech Oddcake page (Dan Ran‘s website), or the main OddCake page. Furthermore, you can check out the old OddCake Facebook Fan page for anything we may have missed on OddCake.net.
OddCake Comrades & Involvement
Lastly, if you are a local Philadelphian looking for nightlife House & Techno events, or Burning man based events, you can check out LeftRite, (the successor to OddCake and run by former OddCake Management & DJs) on the LeftRite Homepage or on the LeftRite Facebook Page. For anything else artsy or Burning Man related in Philadelphia, it is recommended you seek out any of our 3 colleague art and events collectives:
- The “big brother” and “spiritual mentor” of OddCake, and class act of an art and events collective, called the “Space Pirates”. These group of pirates are our beloved friends and throw top notch art parties! Please check them out and get involved.
- Another Philadelphia Burning man art and events collective (and OddCake colleague) that we have much respect for is Bangarang!!! Feel free to check out their events and get involved also.
- Finally, the very oldschool and very large PEX (The Philadelphia Experiment) also hosts massive events and parties. Feel Free to Get involved with their events also.
Enjoy the pointers for House/Techno and art nightlife events in Philadelphia. Maybe one day OddCake will come back to throw another event for you to feast on one day. In the meantime, enjoy the memories we created by checking out our event photos (not all events photographed) section.